
The Project
Acolhe Quem is a cuca packaging project that challenges the image Blumenau has built of itself. Starting from the shape of a house, the packaging transforms one of the city’s most recognizable symbols into a space for expression. It is tagged, graffitied, scribbled on, and painted with different forms of expression that give space to what does not always belong in the city’s official image — voices, bodies, and stories that exist on its margins. The packaging is no longer simply a container for cuca. It becomes a way of re-signifying the space we inhabit. A small house placed on the table, where we eat, talk, and debate what belonging, memory, and the city mean to us. The question running through the project is simple: who is responsible? In a city that consumes and discards large amounts of packaging for a product so deeply embedded in its culture, why is expression on walls treated as a crime, while irresponsible consumption seems to blend into the landscape? The choice of metal also comes from this contradiction. The material recalls objects that have been passed down through generations: the cookie tin at grandma’s house that, once empty, became a place to store thread, buttons, photographs, or anything else that could fit inside. That is why Acolhe Quem was not designed to end when the cuca is gone. The house remains. It can store, organize, occupy another corner, or take on another function. The packaging moves beyond disposal and becomes an object of use and memory. A package that welcomes those the city does not always welcome. A house designed not only to hold cuca, but to hold whatever comes after it.








