Moochacho was born from the need for agile packaging for on-the-go consumption and delivery orders. The goal was to transform the burrito + tortilla + sauce combo into a clear and easy-to-handle piece, without losing character. I led the art direction and packaging design exploring surf/skate culture—textures, icons, and visual rhythm that connect with those who live the streets. Made of cardboard and guided by upcycling principles, the solution balances graphic impact and functionality: resistant enough for the journey, simple enough to open, hold, and eat. Packaging that moves with you and speaks the language of those always on the go.