The challenge was to build a visual identity for Vechi & Silva Advogados that would distinguish the brand from other law firms in the region, highlighting its human and modern approach without compromising the necessary association with law and seriousness. The firm, which combines legal technique with human sensitivity, needed a visual language that reflected its core attributes: Human, Uncomplicated, Serious, Responsible, Honest, Ethical, Decisive, Transparent, Trustworthy, and Integral. The visual solution developed establishes a position that is Modern and Receptive within the market quadrant, moving away from the traditional and authoritarian image often associated with the legal field. The design work focused on creating a sophisticated and contemporary visual system, including the logo, color palette, and graphic elements, to communicate the firm's value proposition: providing assertive legal guidance, agility in processes, and confidence in decision-making. This project was developed by Findcom Tecnologia & Marketing LTDA, which holds all Intellectual Property Rights over the creation. Supervision: Grégory Wendell do Carmo Frantz Creative Direction: José Antonio Zendron Neto Design: Gustavo Pereira Mafra “brutae” Copywriting: Alice Ignacio Client: Vechi e Silva